"The MINI Box was an eye-catcher. Passers-by stopped and checked out the box. It spurred conversations and people took pictures and videos. The MINI Christmas Box spread like wildfire on the internet. The YouTube video was viewed 100,000 times in just six days. The box also appeared on all the leading car blogs worldwide. What’s more, the campaign was featured in magazines and received outstanding reviews on numerous trendwatching blogs and in lots of magazines. Sales figures: achieved a 240% increase in the number of test drives in January 2010 compared to January 2009. Car sales rose by 73%."